by Danielle Olivier | Dec 19, 2018
Olebogeng Ledimo started out as a model working as a sales assistant for the Fashion Nation Designers Emporium in Bloemfontein before developing a deep interest in the garment-making process. He would spend many hours after work sewing in the shop’s in-house...
by Danielle Olivier | Dec 19, 2018
Lisa Jaffe launched Guillotine in 2007 and opened her flagship store in 2011. Guillotine’s design philosophy is inspired by fashion’s clothing’s intimate relationship with the body. They use tailoring to create modern, three-dimensional lines and carefully chosen...
by Danielle Olivier | Dec 19, 2018
After learning to sew from his initial designer label Smarteez, fashion designer Morapedi Floyd Manotoana studied fashion design at the South Western Gauteng College in Soweto and went on to launch his own label, Floyd Avenue in 2013 which won the South African...
by Danielle Olivier | Dec 19, 2018
Ephymol by Ephraim Molingoane is a menswear fashion label that was formed in 2002. Molingoane debuted his first collection at the 2002 South African Fashion Week and has been showcased at SA Fashion Week ever since. The Ephymol brand is known for bold, masculine...
by Danielle Olivier | Dec 19, 2018
Superella by Ella Buter is made up of whimsical and playful designs, which are underpinned by thoughtful design elements. Henry Miller’s Tropic of Cancer inspired the name of her label, Superella because clothes are the one thing that can change who you are. A...