Zeitz MOCAA launches Insta Map: The first museum guide to be created on Instagram

Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) holds one of the largest collections of contemporary art from Africa and its mission is to make art more accessible, digestible and enjoyable for everyone, irrespective of their background, art knowledge or income.

To create a memorable museum experience that is inspiring, dynamic and user-friendly, Zeitz MOCAA has paired up with advertising agency M&C Saatchi Abel to look at innovative ways for visitors to easily navigate the seven floors and over 60 galleries inside the museum.

By utilising the powerful tool of social media, Zeitz MOCAA has launched the world’s first museum Insta Map. A dynamic, constantly changing, immersive and inspirational map that guides visitors through the museum.

Once visitors arrive at the museum, they can scan the QR code or go directly to the dedicated Instagram page and start exploring the Insta Map. It gives visitors a quick overview of what is happening on the different floors, which key artworks are where, and even where the toilets are. For short visits, there is a 2-hour Insta tour and also a guide to the most Instagrammable spots in the museum.

This Insta Map allows Zeitz MOCAA to connect with both their new and existing audiences, whilst also educating visitors on unfamiliar topics through a platform they are familiar with.

South African locals or friends from across the world are invited to come visit the iconic Zeitz MOCAA and to experience the Insta Map firsthand.

Click here  or use the QR-code below to view the Instagram page.

Media enquiries: Zeitz MOCAA

Emma King
Interim Head of Communications and Marketing
+27 (0) 72 010 7704

Lauren Hess
Communications and Marketing Manager
+27 (0) 79 695 6201

Media enquiries: M&C Saatchi Abel

Carmen Marais

About Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA)

Zeitz MOCAA is a public not-for-profit contemporary art museum that collects, preserves, researches and exhibits 21st-century art from Africa and its diaspora; hosts international exhibitions; develops supporting educational and enrichment programmes; encourages intercultural understanding, and guarantees access for all.

Galleries are dedicated to a large cutting-edge collection; special exhibitions; and Centres for Art Education, Curatorial Training, Performative Practice, Photography and the Moving Image.

Zeitz MOCAA was established through a partnership between the V&A Waterfront led by CEO David Green–acting on behalf of Growthpoint Properties Limited and the Government Employees Pension Find (GEPF), represented by the Public Investment Corporation Limited (PIC)–and collector Jochen Zeitz. The building was reimagined through a design by the acclaimed London-based Heatherwick Studio.

About M&C Saatchi Abel

M&C Saatchi Abel’s purpose is to create beautifully simple solutions in an increasingly complex world.

Their overriding philosophy of Brutal Simplicity of Thought, and the  spirit of entrepreneurship that was entrenched from the start means that today there are 23 M&C Saatchi offices globally. Making it the largest independent agency network in the world. From full integration to a particular communications discipline, the choice is yours. M&C Saatchi Abel has specialists across a broad spectrum of services and deploys them in ways that have the greatest positive impact on the brands we work with.