ZEITZ MOCAA HOSTS GROWBOX ART PROJECT IN PARTNERSHIP WITH AFRICAN ARTSISTS DEVELOPMENT TRUST

Category Zeitz MOCAA Exhibitions
Published on 08 February 2019

Cape Town: On 17 February 2019, the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) will present, in partnership with the NGO African Artists for Development (AAD-Fund), a group exhibition titled GrowBox Art Project.

The exhibition is named after a community project which provides portable boxes that enable underserved communities from around the Cape to grow vegetables in spite of limited spaces. It will see ten well-known artists from various African countries – including South Africa – being challenged to convert wooden planters into artworks.

The GrowBox Art Project took root when AAD-Fund – an NGO member of the United Nations Economic and Social Council (ECOSOC) committed to development in African communities – was struck by the innovative concept of this community project. The initiative was started by Renshia Manuel in 2015 when she was unemployed and needed to feed her four children. She transformed part of her garden into a vegetable patch. From there, it flourished.

Speaking of Manuel’s innovative project, AAD co-founder Matthias Leridon says: “She solved these problems out of necessity, but given her circumstances, she might not have the capacity to realise her world-changing potential. That’s where AAD and its incubator come in. Ideas like Renshia’s, with some help, can change the world.”

AAD co-founder Gervanne Leridon explains the artists’ commitment to the GrowBox Art Project: “The artists bring soul to the project, and an absolutely phenomenal lever for growth, that a development project alone cannot provide.”

Using the museum as a platform to encourage dialogue around sustainable practices, GrowBox exemplifies collective achievement, problem-solving and resourcefulness in the face of adversity.

Co-curator Julia Kabat says the exhibition evokes important debate about the history of agriculture in Africa, particularly about how multicultural cultivation can prevent the issue of monoculture.

Sakhisizwe Gcina, the exhibition’s other co-curator further states: “The GrowBox Art Project addresses crucial environmental issues related to urban farming, planning and development in a meaningful and thought-provoking installation.”

For some of the artists involved, GrowBox is personal.

“I decided to use a little piece of the GrowBox and use more metal, which I’m used to, and then I connected the piece to the more historical background of suffering under colonialism and apartheid. So I tried to combine the GrowBox story with a deeper root of the problem of poverty and where it comes from and how it sustains itself,” says Willie Bester, a Western Cape-born artist.

For more on the GrowBox NPO, visit Growbox.strikingly.com

Exhibition name:  GrowBox Art Project
Venue: Scheryn Arena, Ground Level, Zeitz MOCAA, Silo District, V&A Waterfront
Run dates: 17 February – 31 May 2019
Exhibition curators: Sakhisizwe Gcina, Julia Kabat
Exhibiting artists:
Willie Bester
Berry Bickle
Willem Boshoff
Frances Goodman
Dan Halter
Gonçalo Mabunda
Monsengo Shula
Mary Sibande
Yadichinma Ukoha-Kalu
Dominique Zinkpè
Jo Ractliffe

ENDS

Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA)
Silo District, South Arm Road, V&A Waterfront
Cape Town, 8002, South Africa
zeitzmocaa.museum

Media enquiries:
Emma King
Interim Head of Communications
emma.king@zeitzmocaa.museum
+27 (0) 72 010 7704

Lauren Hess
Communications and Marketing Manager
lauren.hess@zeitzmocaa.museum
+27 (0) 79 695 6201

Notes to editors:

About AAD
African Artists for Development (AAD-Fund) is a French NGO founded in 2009 by Matthias and Gervanne Leridon to respond to the UN Development Sustainable Goals. Member of the UN Economic and Social Council, AAD-Fund supports community development projects in Africa that are enhanced by the creations of contemporary African artists.
For more on AAD, visit aad-fund.org

About the Zeitz Museum of Contemporary Art Africa
Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) is a public not-for-profit contemporary art museum that collects, preserves, researches and exhibits 21st-century art from Africa and its diaspora; hosts international exhibitions; develops supporting educational and enrichment programmes; encourages intercultural understanding; and guarantees access for all.
Galleries are dedicated to a large cutting-edge permanent collection; temporary exhibitions; and Centres for Art Education, Curatorial Training, Performative Practice, Photography, the Moving Image, and the Costume Institute.

Zeitz MOCAA was established through a partnership between the V&A Waterfront led by CEO David Green––acting on behalf of Growthpoint Properties Limited and the Government Employees Pension Find (GEPF), represented by the Public Investment Corporation Limited (PIC)––and collector Jochen Zeitz. The building was reimagined through a design by the acclaimed London-based Heatherwick Studio.