Date & Time

17 December 17 - 17 December 17

16:00 PM - 17:30 PM

An Icon for an Icon: Zeitz MOCAA Brand Identity

Presented by: Ashraf Majiet Art Director and Creative Director (M&C Saatchi Abel)
Organised by: Gontse Mathabathe, AfriSam Curator of Digital Platforms (Zeitz MOCAA)

The brand identity for Zeitz MOCAA seamlessly brings together the creative worlds of Art, Architecture and Design. By creating a design grid inspired by the footprint of the original silo building, the team could create an entire visual identity. The project, including a unique typeface, iconography and way nding signage took two-and-a-half years to complete.

You are invited to a presentation by Ashraf Majiet, Creative Director at M&C Saatchi Abel, as he takes us through his team’s two-and-a-half-year creative journey from concept to execution. This presentation is organised by Gontse Mathabathe, AfriSam Curator of Digital Platforms, Zeitz MOCAA.

About Ashraf Majiet:

Ashraf Majiet is an awarded Designer and Creative Director at M&C Saatchi Abel.  With a background in Graphic Design, 13 years of experience in Advertising and Design,  he has worked on a range of both local and international brands like Audi, Ford, Nando’s  and more recently, Zeitz MOCAA.

RSVP by emailing Gontse Mathabathe on